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<channel>
	<title>Businessea.com</title>
	<link>http://www.businessea.com</link>
	<description>Business Solutions</description>
	<pubDate>Wed, 31 Oct 2007 08:23:46 +0000</pubDate>
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	<language>en</language>
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		<title>Deutsche Bank Profit Rises on Tax Gains, Asset Sales</title>
		<link>http://www.businessea.com/2007/10/31/deutsche-bank-profit-rises-on-tax-gains-asset-sales/</link>
		<comments>http://www.businessea.com/2007/10/31/deutsche-bank-profit-rises-on-tax-gains-asset-sales/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 08:23:46 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Business</category>

		<category>News</category>

		<guid isPermaLink="false">http://www.businessea.com/2007/10/31/deutsche-bank-profit-rises-on-tax-gains-asset-sales/</guid>
		<description><![CDATA[Deutsche Bank AG, Germany&#8217;s biggest bank, said third-quarter profit rose 31 percent as tax credits and gains from asset sales outweighed the first loss at its investment bank in five years.
Net income climbed to 1.62 billion euros ($2.34 billion), or 3.31 euros a share, from 1.24 billion euros, or 2.43 euros, a year earlier, the [...]]]></description>
			<content:encoded><![CDATA[<p>Deutsche Bank AG, Germany&#8217;s biggest bank, said third-quarter profit rose 31 percent as tax credits and gains from asset sales outweighed the first loss at its investment bank in five years.</p>
<p>Net income climbed to 1.62 billion euros ($2.34 billion), or 3.31 euros a share, from 1.24 billion euros, or 2.43 euros, a year earlier, the Frankfurt-based company said in a statement on its Web site today. Deutsche Bank estimated on Oct. 3 that net income would exceed 1.4 billion euros.</p>
<p>Gains from German tax changes and the sale of Deutsche Bank&#8217;s North American headquarters cushioned the impact of 2.16 billion euros in writedowns and trading losses linked to the U.S. subprime mortgage contagion. UBS AG, Europe&#8217;s biggest bank by assets, yesterday said more writedowns are possible in the fourth quarter, while Merrill Lynch &#038; Co. ousted Chief Executive Officer Stan O&#8217;Neal after a record loss.</p>
<p>&#8220;It looks as if the troubled areas aren&#8217;t diminishing and probably will stay with us for the foreseeable future,'&#8217; said Paul Vrouwes, who helps manage about $218 billion at ING Investment Management, including Deutsche Bank shares. &#8220;Nobody knows what the future will look like in terms of a recovery.'&#8217;</p>
<p>Deutsche Bank&#8217;s shares have declined 12 percent this year, compared with a 9.1 percent slump in the 63-member Bloomberg Europe Banks and Financial Services Index. The bank&#8217;s stock trades at 7.96 times estimated profit, the fourth-lowest among the 50 financial companies closest to Deutsche Bank by market value globally, data compiled by Bloomberg show.</p>
<p>Profit Goal</p>
<p>&#8220;Looking forward, challenges undoubtedly remain,'&#8217; Chief Executive Officer Josef Ackermann said in a statement. &#8220;We have made a positive start to the fourth quarter, and assuming markets function at normal levels, we re-affirm our commitment to delivering on our 2008 financial targets.'&#8217;</p>
<p>Investment-banking revenue in the fourth quarter may be &#8220;significantly lower'&#8217; than the record levels reached over the past year, though it should remain &#8220;high'&#8217; when viewed on a longer-term basis, the bank said.</p>
<p>Deutsche Bank&#8217;s writedowns are the third-highest as a proportion of the securities unit&#8217;s revenue among the eight biggest investment banks that already reported earnings, behind Merrill Lynch and UBS, according to company reports.</p>
<p>Sales and trading revenue, which accounted for almost half the bank&#8217;s total last year, slumped 62 percent after 1.56 billion euros in writedowns and trading losses in fixed-income and equities. The bank also wrote down loans to fund buyouts by 603 million euros, net of fees, leaving it with leveraged finance commitments totaling 41.4 billion euros at the end of September.</p>
<p>Compensation Drops</p>
<p>The investment banking unit, run by Anshu Jain and Michael Cohrs, recorded a loss of 179 million euros in the quarter, compared with a profit of 1.03 billion euros in the year-earlier period. Pretax profits at the consumer banking, asset management and transaction banking units rose 35 percent to a combined 832 million euros.</p>
<p>Ackermann, 59, said in a letter to shareholders today that sales and trading will remain &#8220;a critical part of our platform,'&#8217; though the bank may make unspecified &#8220;adjustments'&#8217; to some business lines. He said last month that Deutsche Bank would probably scale back hiring plans. No job cuts have been announced.</p>
<p>Personnel expenses for the 17,181 employees at the corporate and investment bank fell 87 percent to 177 million euros in the quarter. The drop in costs reflects &#8220;lower performance-related compensation in line with business results,'&#8217; the bank said.</p>
<p>`Isn&#8217;t Enough&#8217;</p>
<p>Ackermann has said he would expand the so-called stable businesses of consumer lending and money management to help increase pretax profit to 8.4 billion euros in 2008, excluding one-time costs and gains. The bank may miss this goal by 300 million euros, according to the median estimate of 15 analysts who updated their forecasts this month.</p>
<p>Deutsche Bank bought German lenders Norisbank and Berliner Bank for a combined 1.1 billion euros last year, gaining more than 640,000 clients, and acquired Britain&#8217;s Tilney Investment Management Ltd. to expand in consumer banking and money management.</p>
<p>Debt sales and trading revenue dropped 71 percent to 576 million euros, as &#8220;substantial market turbulence caused breakdowns in relationships between credit securities and hedging instruments,'&#8217; the bank said. Equities trading revenue fell 38 percent to 428 million euros, missing the 1 billion-euro median forecast of eight analysts surveyed by Bloomberg, on a loss in proprietary trading and lower revenues in equity derivatives.</p>
<p>Asset Sales</p>
<p>Ackermann said last month that Deutsche Bank made mistakes during the credit boom that led to &#8220;exaggerated commitments,'&#8217; including leveraged lending.</p>
<p>Losses at the investment bank were cushioned by 654 million euros of gains from selling stakes in Allianz SE, Linde Group, and its building on 60 Wall Street in Manhattan. An appreciation in the value of the bank&#8217;s option to increase its 10 percent stake in China&#8217;s Huaxia Bank Co. also contributed to the gain. In addition, the company booked about 600 million euros in tax credits in the quarter.</p>
<p>UBS, based in Zurich, yesterday reported its first quarterly loss in almost five years after writing down fixed-income securities and loans committed to leveraged buyouts by almost $4.7 billion. CEO Marcel Rohner said that the investment bank may not return to profitability in the fourth quarter.</p>
<p>Adjusting Downward</p>
<p>Credit Suisse Group, which reports earnings tomorrow, told shareholders on Oct. 1 that its earnings from continuing operations probably ranged from a 29 percent decline to a 6 percent increase for the quarter.</p>
<p>New York-based Merrill Lynch posted the biggest loss in its 93-year history last week on $8.4 billion of writedowns. Citigroup Inc., the largest U.S. bank, had $6.5 billion in costs for fixed-income trading and underwriting losses and consumer loans gone bad.</p>
<p>&#8220;My concern going forward is not so much about how much banks have to write down as one-offs,'&#8217; said Jane Coffey, who helps oversee about $14 billion as head of equities at Royal London Asset Management. &#8220;It&#8217;s much more about what is the normalized business revenue going forward. That&#8217;s where we&#8217;ll have to adjust downwards from the record levels we&#8217;ve been seeing in the last two years.'&#8217;
</p>
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		<title>What&#8217;s the best advice you&#8217;ve gotten?</title>
		<link>http://www.businessea.com/2007/10/31/whats-the-best-advice-youve-gotten/</link>
		<comments>http://www.businessea.com/2007/10/31/whats-the-best-advice-youve-gotten/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 08:21:22 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Accounting</category>

		<category>Management</category>

		<category>News</category>

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		<description><![CDATA[Gary Belsky, co-author of &#8220;Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the New Science of Behavioral Economics&#8221;:
&#8220;Be afraid when people are greedy, and greedy when people are afraid. It&#8217;s basically, &#8216;Buy low and sell high.&#8217; In general, I&#8217;ve been doing better than market averages when I&#8217;ve been handling [...]]]></description>
			<content:encoded><![CDATA[<p>Gary Belsky, co-author of &#8220;Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the New Science of Behavioral Economics&#8221;:</p>
<p>&#8220;Be afraid when people are greedy, and greedy when people are afraid. It&#8217;s basically, &#8216;Buy low and sell high.&#8217; In general, I&#8217;ve been doing better than market averages when I&#8217;ve been handling my investments. I&#8217;ve basically done that by being conservative when the market is frothing and aggressive when the market is down.&#8221;</p>
<p>Wayne W. Dyer, Ph.D., author of &#8220;Your Erroneous Zones&#8221; and &#8220;It&#8217;s Not What You&#8217;ve Got: Lessons for Kids on Money and Abundance&#8221;:</p>
<p>The lesson &#8220;for me was, first, pay yourself,&#8221; Dyer says.</p>
<p>While in the Navy stationed in Guam, Dyer saved 90 percent of his pay over the last 18 months he was there. &#8220;So I came home with enough money to pay tuition for four years of school and a car. Even today I pay myself first. If you want to be financially independent by the time you&#8217;re 30 years old, pay yourself first.</p>
<p>&#8220;When you get your paycheck, take a percentage &#8212; between 10 percent and 30 percent &#8212; and put that away,&#8221; Dyer says. &#8220;You&#8217;ll be rich enough to be financially independent within a short period of time.&#8221;<br />
Neale S. Godfrey, author of &#8220;Money Doesn&#8217;t Grow on Trees: A Parent&#8217;s Guide to Raising Financially Responsible Children,&#8221; and chair of the Children&#8217;s Financial Network:</p>
<p>&#8220;Step away from the television and the magazines. All they serve to do is show you how stupid you are because you&#8217;ve missed whatever they&#8217;re talking about. It&#8217;s old news. It&#8217;s already happened.&#8221;</p>
<p>The advice came from her financial adviser, she recalls. &#8220;I used to call him and say, &#8216;Why didn&#8217;t we &#8230;?&#8217; He&#8217;d say, &#8216;Stop it. Step away from the television. It&#8217;s done.&#8217;&#8221;</p>
<p>She realized that he was right. &#8220;By the time you see it or read it, it&#8217;s done; it&#8217;s happened,&#8221; Godfrey says. And if you listen and follow the hot news, she says, &#8220;You will buy at the top and sell at the bottom &#8212; exactly what you&#8217;re not supposed to do.&#8221;</p>
<p>George Kinder, Certified Financial Planner, author of &#8220;The Seven Stages of Money Maturity: Understanding the Spirit and Value of Money in Your Life,&#8221; and founder of The Kinder Institute:</p>
<p>&#8220;It&#8217;s about the meaning, not the money. If my investing is not really deeply tied to what I think is most important in my life,&#8221; he says, then, &#8220;the asset allocation, the estate plan, the retirement plan might as well be thrown out the window.&#8221;</p>
<p>His best advice: &#8220;Hire a Registered Life Planner (a financial planner with additional training in helping clients identify and reach life goals) to help you through this,&#8221; Kinder says. &#8220;Nobody can do this themselves.&#8221;</p>
<p>A life trainer, he says, &#8220;is trained in how to elicit from a client what is meaningful and how to keep their eyes on the prize.&#8221;</p>
<p>Robert Kiyosaki, co-author of &#8220;Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money &#8212; That the Poor and Middle Class Do Not!&#8221;:</p>
<p>&#8220;My rich dad gave me lots of advice. One of the better ones: There&#8217;s good debt and bad debt. Bad debt is debt you have to pay for and makes you poor. If I use credit cards to buy new shoes it makes me poor. Good debt makes me rich and someone else pays for it.&#8221;</p>
<p>One example: &#8220;I&#8217;m closing on a $17 million property and financing $14 million. That $14 million is good debt. It makes me richer every month by putting $20,000 in my pocket.&#8221;</p>
<p>Rieva Lesonsky, co-author of &#8220;Start Your Own Business,&#8221; and senior vice president and editorial director at Entrepreneur magazine:</p>
<p>Lesonsky&#8217;s best advice &#8220;was from the owner of our magazine, Peter Shea,&#8221; she recalls. &#8220;He said, &#8216;Housing prices have gone up &#8212; get a second mortgage and pay off your debt.&#8217; I did, and I&#8217;m debt-free.&#8221;</p>
<p>Peter Navarro, Ph.D., author of &#8220;The Coming China Wars: Where They Will Be Fought and How They Can Be Won,&#8221; and associate professor of economics and public policy at the University of California, Irvine:</p>
<p>&#8220;Take every piece of advice you get from any investment adviser with a barrel of salt. Most are trying to sell you things that you probably don&#8217;t need or want. Think for yourself.&#8221;</p>
<p>Navarro says he learned that lesson after a bad experience with a financial adviser. &#8220;I lost some money, then took control and never looked back,&#8221; he says.</p>
<p>Best financial advice</p>
<p>What&#8217;s the best financial advice you&#8217;ve gotten? And who gave you that advice?<br />
Tell us</p>
<p>Dave Ramsey, author of &#8220;The Total Money Makeover: A Proven Plan for Financial Fitness&#8221; and host of a nationally syndicated radio show focusing on personal finance:</p>
<p>&#8220;A friend of mine who is a billionaire told me that he reads a book to his grandkids and I should read that book. The book is &#8216;The Tortoise and the Hare.&#8217; Every time he reads the book, the tortoise wins. Slow and steady wins the race, and consistency matters. Get-rich-quick never wins.</p>
<p>&#8220;If you try to impress other people, you&#8217;ll lose the wealth race, as well,&#8221; Ramsey says. &#8220;It sure did give me a nice metaphor. It&#8217;s a good reminder to somebody like me to keep me in check. It has implications for debt, for mutual funds, for budgets &#8212; an overlay for everything.&#8221;
</p>
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		<title>Are You Getting Paid for What You&#8217;re Worth as a Bookkeeper?</title>
		<link>http://www.businessea.com/2007/10/30/are-you-getting-paid-for-what-youre-worth-as-a-bookkeeper/</link>
		<comments>http://www.businessea.com/2007/10/30/are-you-getting-paid-for-what-youre-worth-as-a-bookkeeper/#comments</comments>
		<pubDate>Tue, 30 Oct 2007 20:12:47 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Accounting</category>

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		<description><![CDATA[Did you know that most self-employed bookkeepers are making between $20 to $50 per hour? What&#8230;.you&#8217;re not earning that much yet? Keep reading and I&#8217;ll tell you how you can.
There&#8217;s a huge demand for top-notch bookkeepers right now. A few short years ago many thrifty-minded employers were making the mistake of hiring anyone claiming to [...]]]></description>
			<content:encoded><![CDATA[<div id="body">Did you know that most self-employed bookkeepers are making between $20 to $50 per hour? What&#8230;.you&#8217;re not earning that much yet? Keep reading and I&#8217;ll tell you how you can.</p>
<p>There&#8217;s a huge demand for top-notch bookkeepers right now. A few short years ago many thrifty-minded employers were making the mistake of hiring anyone claiming to have a working knowledge of accounting software and paying them very low wages; with disastrous results.</p>
<p>They soon found, to their horror, that their books were an absolute disaster at year end and they had to pay an accountant a small fortune to clean up the mess these incompetent bookkeepers left behind. So much for saving them money.</p>
<p>These days, high-quality bookkeepers with years of hands on experience are commanding, and getting, superior wages. Those that are fed up with having a boss, are venturing out on their own and making a great living out of the comfort of their own home.</p>
<p>Bookkeeping is one of the easiest businesses to start out of your home. By just taking on one or two clients and doing some extra work on weekends or evenings, you can quickly start making the transition to self-employment.</p>
<p>The next step, if your job allows, is to start reducing your work days from five to four days a week. Just think about how much more you can be making by taking Fridays off and working on bookkeeping at home for eight hours at $30 an hour.</p>
<p>So if you&#8217;re a seasoned bookkeeper who is ready to go out on your own, now is a great time to get started. You have nothing to lose except for your low-paying job.</div>
<p>Ready to start your own bookkeeping business? Click here now <a target="_new" id="link_63" href="http://www.1stratebooks.com/">Secrets to Starting &#038; Running Your Own Bookkeeping Business</a>
</p>
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		<title>Starting A Free Home Based Internet Business</title>
		<link>http://www.businessea.com/2007/10/30/starting-a-free-home-based-internet-business/</link>
		<comments>http://www.businessea.com/2007/10/30/starting-a-free-home-based-internet-business/#comments</comments>
		<pubDate>Tue, 30 Oct 2007 19:49:47 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Small Business</category>

		<guid isPermaLink="false">http://www.businessea.com/2007/10/30/starting-a-free-home-based-internet-business/</guid>
		<description><![CDATA[How to generate money without any start-up capital
How do you generate money without any start-up capital? Is it possible? It is absolutely possible! However, you must have some real &#8220;know-how&#8221; of how the internet works. Many people believe that they can just build a website and start making money within a matter of seconds, however, [...]]]></description>
			<content:encoded><![CDATA[<p>How to generate money without any start-up capital<br />
How do you generate money without any start-up capital? Is it possible? It is absolutely possible! However, you must have some real &#8220;know-how&#8221; of how the internet works. Many people believe that they can just build a website and start making money within a matter of seconds, however, it rarely works that way. It is important that you know how the internet truly works before you can start making money without any start-up capital.</p>
<p>There are many free methods out there, but you will have to learn and research them. You can also try selling your personal services. For example, if you are writer, than you may want to put your writing skills up for hire. This is a great way to put your foot in through the door.</p>
<p>What are some Necessities of owning an internet business?<br />
There are three highly important things that you will need when it comes to owning an internet business. You will need:</p>
<p>?? Know-how<br />
?? Confidence<br />
?? Persistence<br />
?? Optimism<br />
?? Organization</p>
<p>These five traits are highly important to any business man and should definitely not be overlooked. You will also eventually need experience so you know what tools to buy, and what scams to avoid. Over-time, you will find yourself making more &#038; more money, with less &#038; less work. This is the beauty of internet marketing.</p>
<p>How to Achieve Ultimate Wealth Online<br />
Becoming successful on the internet is really not a hard thing to do, but you must be passionate about it. Most people aren&#8217;t passionate when it comes to making a living online.</p>
<p>Establishing residual income on the internet is highly important as well. When you establish residual incomes, it leaves other places open for the taking. The more residual income you bring, the more money you make, and the more free-time you have. You can either relax and enjoy your life, or you can pursue other business ventures as well.</p>
<p>What could an extra 1000$ month do for you or your family?</p>
<p>Read Free Here: <a id="link_61" target="_new" href="http://internet-homebusiness-opportunity.blogspot.com/">Achieve Massive Profits On Autopilot!</a></p>
<p>Cameron Mitchell is a full-time internet marketing consultant that looks for the best ways to make money online.
</p>
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		<title>Small Business IT Support</title>
		<link>http://www.businessea.com/2007/10/30/small-business-it-support/</link>
		<comments>http://www.businessea.com/2007/10/30/small-business-it-support/#comments</comments>
		<pubDate>Tue, 30 Oct 2007 19:48:45 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Business</category>

		<category>News</category>

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		<description><![CDATA[Many small as well as medium sized companies are in need of IT support that includes everything from firewall to VPN installation as well as upgrades and also migration to other computer systems. Some small businesses also require complete network audits and for this a small business IT support provider should have the experience as [...]]]></description>
			<content:encoded><![CDATA[<div id="body">Many small as well as medium sized companies are in need of IT support that includes everything from firewall to VPN installation as well as upgrades and also migration to other computer systems. Some small businesses also require complete network audits and for this a small business IT support provider should have the experience as well as expertise to provide necessary solutions.A small business needs a range of computer support services and will thus look for unlimited onsite support services from a safe and reliable IT support company. With qualified engineers on hand, small business IT support providers would be able to provide the necessary level of experience in installing firewalls such as Checkpoint, Watchguard as well as Cisco that are ideally suited to small businesses. There may also be entry level firewalls that will ensure that the small business keeps its data safe and along with complete security audits, antivirus &#038; anti spam services, should take care of all of the security requirements of the small business enterprise.</p>
<p>You should also look for disaster recovery of your data when a server fails as well as want upgrades and possibilities to migrate to other improved systems. In addition, small business IT support also means providing resilient backup services (even remotely) and with the help of existing broadband lines and automated services, there should be no need for any tapes being sent back and forth between the client and IT support companies.</p>
<p>There are many IT support service companies that are capable of providing a support service to small businesses and which has a high quality of service and engineers, to ensure that they can provide support to small business networks, complete with a fast response time. You should look for companies that provide a personal touch for your network support needs, and who are proactive and also have a complete range of support packages and systems and you also need a company who can work with existing suppliers to streamline your business.</p>
<p>You need to look at the number of years of experience that the small business IT support company has, particularly in areas such as IT networks, the Internet as well as Network Security and who will provide professional as well as efficient service. Often, small businesses are confronted with a certain amount of difficulty in sourcing a good IT support service provider that will justify not hiring a full-time internal IT support team. This means that in case of a requirement for occasional expert support services during upgrades of networks and installing major IT systems, or even in the case of needing desktop support, you will need to have on hand an IT support service provider that can tailor a service to match your requirements and also help you stay within your budget.</p>
<p>Thus, you should look for a service provider that provides email support, Microsoft Networks, Network Security, network infrastructure and a team of dedicated IT professionals with experience of multiple systems and technologies.</div>
<p>Lee Smith writes about   <a target="_new" id="link_61" href="http://www.networklondon.co.uk/it-support.html">Small Business IT Support</a>
</p>
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		<title>Finding Business Resources</title>
		<link>http://www.businessea.com/2007/10/30/finding-business-resources/</link>
		<comments>http://www.businessea.com/2007/10/30/finding-business-resources/#comments</comments>
		<pubDate>Tue, 30 Oct 2007 19:23:36 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Management</category>

		<category>News</category>

		<guid isPermaLink="false">http://www.businessea.com/2007/10/30/finding-business-resources/</guid>
		<description><![CDATA[There is all kind of business related information readily available in various websites. Everyday millions of web pages are updated in internet related to small scale businesses. Entrepreneurs seems to search all kind of information through yahoo or Google and solve their problem in minutes.A few years ago, businessmen have to depend on books and [...]]]></description>
			<content:encoded><![CDATA[<div id="body">There is all kind of business related information readily available in various websites. Everyday millions of web pages are updated in internet related to small scale businesses. Entrepreneurs seems to search all kind of information through yahoo or Google and solve their problem in minutes.A few years ago, businessmen have to depend on books and from the teachings that they have learned from their business degrees to learn of business resources that they can use to manage and boost the growth of their businesses. Liquidating the profits of the business, for example, needs some knowledge in accounting. With the introduction of the computers and related technologies, however, business resources for entrepreneurs become more readily available. A number of online business resources and tools, for example, are now available for any businessman who wishes to take advantage of business resources to improve the sales and profits of his business.</p>
<p>Important functions in a business organization such as preparing the payroll and accounting items for sale also becomes much easier given the number of business resources and tools that can be downloaded or used through the world wide web. You will therefore find the internet a very useful source of different business resources and tools if you are looking for business resources for your company. Never underestimate the importance of learning from your business colleagues though and the value of reading materials such as books and magazines that can provide you with business resources information that you can use. Many businessmen also learn of better business resources by enrolling in business degrees.</div>
<p>If you are looking for Business Resources then visit to <a id="link_61" target="_new" href="http://www.startupbizhub.com/">http://www.startupbizhub.com</a>
</p>
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		<title>Getting Media Exposure for Yourself and Your Invention</title>
		<link>http://www.businessea.com/2007/09/15/getting-media-exposure-for-yourself-and-your-invention/</link>
		<comments>http://www.businessea.com/2007/09/15/getting-media-exposure-for-yourself-and-your-invention/#comments</comments>
		<pubDate>Sat, 15 Sep 2007 12:13:47 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Advertising</category>

		<category>News</category>

		<guid isPermaLink="false">http://www.businessea.com/2007/09/15/getting-media-exposure-for-yourself-and-your-invention/</guid>
		<description><![CDATA[One thing that helps any Inventor with a product is media exposure. The trick is getting the media interested in you and your product. The right exposure can have a two-fold success. The first is everyone now knows about your product and wants to buy it. The second is you are now known as an [...]]]></description>
			<content:encoded><![CDATA[<p>One thing that helps any Inventor with a product is media exposure. The trick is getting the media interested in you and your product. The right exposure can have a two-fold success. The first is everyone now knows about your product and wants to buy it. The second is you are now known as an Inventor with a product. This exposure can draw other companies to you looking for ideas for products that fit their line.</p>
<p>Contact your local cable network and find out if you have any local shows you can be on as a guest. Local shows are always looking for guests. Contact your Public Radio Station near you. They want on-air guests. The great thing with them is they rerun interviews a lot to fill air time. I did an interview with NPR that they ran for 5 months at various times of the day. Contact your state paper for an interview for the Features section. Try submitting a Press Release to magazines that fit your target market.</p>
<p>Your local T.V. station can be a great asset. Talk with them about using you as a local expert they can contact for a quote when they run stories on inventions.</p>
<p>If you have local small press newspapers that are free giveaways to the public see if they want an interview. Contact your small business group in your area for other exposure opportunities. Get t-shirts with your website and product on them. Send some to the national radio shows. John Boy and Billly is a nationally syndicated radio show that is popular in my area. I sent them two t-shirts. They talked about my website for 3 minutes on air. They have a 10 million listening audience. I got 67,000 hits within 5 minutes of them mentioning me on the air. It cost me two t-shirts. Well worth the investment.</p>
<p>There are numerous ways to get exposure for free. You just have to be creative in your thinking. Use the same energy that helped you create your invention to get it noticed.</p>
<p>Check out my website <a target="_new" id="link_62" href="http://www.rogerbrown.net/">http://www.rogerbrown.net</a>
</p>
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		<title>Promoting Your Honesty And Integrity - Not Such A</title>
		<link>http://www.businessea.com/2007/09/12/promoting-your-honesty-and-integrity-not-such-a/</link>
		<comments>http://www.businessea.com/2007/09/12/promoting-your-honesty-and-integrity-not-such-a/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 11:12:52 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Advertising</category>

		<guid isPermaLink="false">http://www.businessea.com/2007/09/12/promoting-your-honesty-and-integrity-not-such-a/</guid>
		<description><![CDATA[I really dislike ads where businesses tout their honesty and integrity. These businesses may be the most honest establishments around, but it seems blatantly self-serving when they say, &#8220;Integrity is our core value&#8221; or &#8220;We&#8217;re the ones you can trust.&#8221;
My reaction when I hear that is, &#8220;If they have to talk about being honest, then [...]]]></description>
			<content:encoded><![CDATA[<div id="body">I really dislike ads where businesses tout their honesty and integrity. These businesses may be the most honest establishments around, but it seems blatantly self-serving when they say, &#8220;Integrity is our core value&#8221; or &#8220;We&#8217;re the ones you can trust.&#8221;</p>
<p>My reaction when I hear that is, &#8220;If they have to talk about being honest, then something must be wrong.&#8221; I also wonder if they&#8217;re calling their competitors liars.</p>
<p>Advertising is hard because you have to brag about your business without sounding like you&#8217;re bragging. And talking about your honesty and integrity is one of those areas where you can easily step over the line.</p>
<p>So how does an advertiser get across to his market that he runs a good, ethical business?</p>
<p>Generally, that&#8217;s done by simply being great at your business and doing what you say you&#8217;re going to do, when you say you&#8217;re going to do it. That gets around pretty quickly even without advertising. It&#8217;s also a good idea to be involved with your community. Let folks know who you are and that you care about where you live. If you&#8217;re an upright person helping out the community, people will give your business a try.</p>
<p>But if you really want to get a message across regarding your high standards for honesty, then you need to let someone else say it. You do this by getting testimonials from several of your customers. Of course, you can&#8217;t approach them and say, &#8220;Please would you say something about how ethical we are.&#8221; You need to be subtle. Some of them may talk about your great product or service and may never mention your honesty. Don&#8217;t worry; just hang on to that great testimonial for a later ad. If you get enough testimonials, some of them will touch on your honesty and then you can use those.</p>
<p>It&#8217;s best to approach customers either in person or by telephone and ask them a few questions about how they felt when doing business with you. Emails are okay, too, but they often go unanswered. You can also ask your sales personnel to write down responses they get from satisfied customers.</p>
<p>Sometimes it&#8217;s better to have a third party do this. I have found when doing this sort of work for clients that often I have to just keep someone on the phone. At first, people will just say something generic like so-and-so was great to work with. If I can just keep them talking a bit longer, then their memories click in and I get a great quote.</p>
<p>If you can line up people who have purchased from others who weren&#8217;t so honest, and they switched to you, that&#8217;s all the better. There&#8217;s no need for them to say the name of the competitor; just expressing their experiences will suffice.</p>
<p>With written quotes, you can build various ads, brochures, billboards, and other collateral that tout your honesty and integrity. If you are fortunate enough to capture these testimonials on video, you can build broadcast spots with them.</p>
<p>Of course, there are always exceptions to any rule, and that includes my distaste for businesses directly promoting their honesty in advertising. Locally, we have the &#8220;No suits, no ties, and no lies,&#8221; slogan from Westside Ford in Firebaugh. Their Web site says they&#8217;ve been using that slogan for ten years. It&#8217;s catchy, down-home, and it stands out on radio and television. Of course, I don&#8217;t know if anyone really believes it, but one can appreciate the fun of it. It certainly makes the dealership stand out from the pack. I think the fun of the rhyme and the country twang it&#8217;s delivered with make it work. It&#8217;s a clever way of saying we&#8217;re not fancied up to try and impress you. The slogan would have sounded blatantly self-serving if it had been written, &#8220;We don&#8217;t wear suits or ties. We&#8217;re down to earth and honest.&#8221;</p>
<p>Integrity is perhaps the most important thing in business, besides having a product or service that people want. If people don&#8217;t trust you, then they are not likely to buy from you if they can at all avoid it. But it&#8217;s important to have integrity, not just because your customers desire it, but because it&#8217;s the right thing. If you have integrity in your personal life, it will be easier and natural to have integrity in your business life.</p>
<p>And that&#8217;s no lie!</div>
<p>Katherine Andes is a copywriter who assists businesses with their writing projects including keyword enriched Web sites, direct mail, brochures, grants, newsletters, resumes, proposals, press releases, speeches, grants, letters, radio and television scripts, and more. To find out more about her services, please visit <a target="_new" id="link_62" href="http://www.katherineandes.com/">http://www.KatherineAndes.com</a><br />
Contact author via her Web site for print reprint rights. Copyright 20007.
</p>
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		<title>Not Advancing In Your Career? Here&#8217;s Why!</title>
		<link>http://www.businessea.com/2007/08/21/not-advancing-in-your-career-heres-why/</link>
		<comments>http://www.businessea.com/2007/08/21/not-advancing-in-your-career-heres-why/#comments</comments>
		<pubDate>Tue, 21 Aug 2007 03:14:33 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Careers Employment</category>

		<guid isPermaLink="false">http://www.businessea.com/2007/08/21/not-advancing-in-your-career-heres-why/</guid>
		<description><![CDATA[Are you ready to move on to the next level? Do you know why they did not consider you for that last promotion? Have you given in to disappointments and frustrations about upward mobility in your career? Do you truly understand what the power of networking is all about?
It&#8217;s time to look in the mirror [...]]]></description>
			<content:encoded><![CDATA[<div id="body">Are you ready to move on to the next level? Do you know why they did not consider you for that last promotion? Have you given in to disappointments and frustrations about upward mobility in your career? Do you truly understand what the power of networking is all about?</p>
<p>It&#8217;s time to look in the mirror and take a reality check to determine how others may be viewing you, and learn what may be holding you back from career advancement.</p>
<p>Once you do this, you then need to decide what (if anything) you need to focus on to move your career to the NEXT LEVEL.</p>
<p>There are many reasons you may not be advancing in your career. Some things you may be capable of changing, and some things may be out of your control.</p>
<p>Take a look at all of these road blocks to career advancements and decide for yourself what you need to work on. Remember, you are the only person who has the power to make positive changes in your life.</p>
<p>Here are the Top 25 Reasons why people lack career advancements:</p>
<p>1. Not enough experience / lacking diversity<br />
2. Bad attitude on the job. Managers dislike you<br />
3. They know you are looking for another job<br />
4. You gossip / talk too much<br />
5. Lack of education or unrelated degree<br />
6. You are a minority / you are not like &#8220;them&#8221;<br />
7. Gender differences<br />
8. You plan on having a family (or you already have children)<br />
9. You won&#8217;t put in the overtime they desire<br />
10. You don&#8217;t socialize / hang out with key members after hours<br />
11. They don&#8217;t trust you or your intentions<br />
12. You intimidate others- maybe even your supervisor<br />
13. They know you won&#8217;t stay for too long<br />
14. You lack the image they are seeking (body size, ethnicity, etc.)<br />
15. You are not willing to relocate if needed<br />
16. They show favoritism to relatives or friends<br />
17. You lack the social status they desire<br />
18. Poor work performance / not completing tasks in a timely manner<br />
19. You have poor management skills<br />
20. You have bad written/verbal communication skills<br />
21. Your appearance (heavy make up, dress inappropriately, etc.)<br />
22. You are above the current salary range<br />
23. Age discrimination<br />
24. They want to fire you!<br />
25. You didn&#8217;t network with the right people<br />
For those of you who are not self-employed, take a step back and be willing to evaluate yourself in terms of your job performance, project management skills, etc., and decide to work on the areas you can improve. You never want to be passed up for a job opportunity because you were too arrogant to improve in some areas.</p>
<p>As we all know, sometimes you can do just about everything right and still be &#8220;held back&#8221; for reasons out of your control (e.g., appearance, gender, age). This is why the power of networking is so critical for us all.</p>
<p>Some people have a bad concept of what networking is all about. It does not mean that you give someone an opportunity (or a lead) that they are not qualified to handle, it simply means that you help each other by &#8220;exposing&#8221; those opportunities and sharing your resources to service each other, make referrals or introductions so that everyone may benefit and have the opportunity to explore those options.</p>
<p>Networking also involves developing relationships and associating yourself with people in key positions who can help you achieve your career goals. The concept of networking does not imply that you should ever place yourself in a position in which you are uncomfortable, forced to do things against your will, or involve yourself in any illegal activities.</p>
<p>You must be careful when deciding how, when, where and who you will network with, especially when it comes to developing business relationships with executives, hiring managers, peers, etc. Not all networking contacts are great contacts!</p>
<p>In conclusion, do you want to take your career to the next level? Aside from making self-improvements, we must also begin by networking, being considerate of each other, and developing targeted relationships with those who can help us. When we look out for one another, we look out for ourselves as well.</p>
<p>Unlocking Greatness&#8230;</div>
<p>VP of Recruitment Firm &#038; Career Author featured on ABC news.</p>
<p>Books: &#8220;25 Reasons Why THEY Won&#8217;t Hire You!&#8221; and &#8220;25 Reasons Why I Won&#8217;t Hire You!&#8221;</p>
<p>Zenja Glass<br />
Unlocking Greatness</p>
<p><a target="_new" id="link_62" href="http://www.job-hunting-career-guide.com/">http://www.job-hunting-career-guide.com</a>
</p>
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		<title>Writing Guarantees that Sell</title>
		<link>http://www.businessea.com/2007/07/11/writing-guarantees-that-sell/</link>
		<comments>http://www.businessea.com/2007/07/11/writing-guarantees-that-sell/#comments</comments>
		<pubDate>Wed, 11 Jul 2007 10:11:31 +0000</pubDate>
		<dc:creator>ksgboy</dc:creator>
		
		<category>Marketing</category>

		<guid isPermaLink="false">http://www.businessea.com/2007/07/11/writing-guarantees-that-sell/</guid>
		<description><![CDATA[??This offer is good but can you guarantee it.?
Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.
So, what makes a good guarantee? Besides the obvious, ??I guarantee it,? strong guarantees include elements that not only [...]]]></description>
			<content:encoded><![CDATA[<div id="body">??This offer is good but can you guarantee it.?</p>
<p>Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer.</p>
<p>So, what makes a good guarantee? Besides the obvious, ??I guarantee it,? strong guarantees include elements that not only ease the customers?? fears but also reinforce your offer. Before you put your guarantee in writing, here are some tips to keep in mind.</p>
<p>* Emphasize the benefit in each guarantee. Say you??re selling an energy supplement. Write a statement saying, ??If you??re not drinking less coffee, skipping down the street, or simply more energetic after thirty days, just ask for your money back.?</p>
<p>* Offer objects other than money. If you simply can??t afford to return your customers?? money or hesitant to offer that type of guarantee, offer to correct the problem at no additional charge. Send them another product. Contribute to the charity of their choice, in their name of course. Use your imagination and think of ways you can ease your customer??s fears.</p>
<p>* I??m sure you??ve heard of the 30-day guarantee. Have you ever considered giving a 60-day, 90-day, or even a 1-year guarantee? When you offer longer terms, you take on more risk. When you take on more risk, your guarantee becomes stronger. A strong guarantee = Confident buyers.</p>
<p>* After you??ve finished laying out your guarantee, don??t forget to restate your main offer. This is also a great place to include write another call-to-action phase. Ask for their business right after you??ve dissolved their reluctance.</p>
<p>Now, let??s think about what type of guarantee should you have. Before you decide which guarantee is right for you, think like your customer. Why aren??t they buying? Are they worried about price? Afraid the product isn??t exactly what they??re looking for? Afraid the project won??t be completed on time?</p>
<p>Guarantees fall into five very overlapping categories:</p>
<p>1. The Money-back guarantee ?? This ensures that you customers won??t waste their time or money. It also protects customers if the product breaks or fails. You can also offer a prorated money back guarantee after the originally guarantee??s terms have lapsed.</p>
<p>2. The Satisfaction guarantee ?? This ensures that your customer will be and remain happy with your service or product. This promises your customer happiness with the benefits your services.</p>
<p>3. Price protection guarantee ?? This can either lock in the price, ensuring the price and payment terms won??t change or increase &#8212; think life insurance. Alternatively, ensure that they won??t find a lower price ?? think office supply superstores.</p>
<p>4. On-time guarantee ?? This helps subdue the fears in time-crunched patrons. Businesses like printers, car repair shops, and cable companies could benefit from this type of guarantee.</p>
<p>5. Absolutely No Question Asked guarantee ?? This can be applied towards anything. A major problem: You??ll probably never learn your weak spots, if you never have the opportunity to ask questions.</p>
<p>Include a guarantee in your next copywriting project. Whether you??re writing web copy, a brochure, or a sales letter, a strong guarantee will dissolve your customers?? reluctance and help spur sales. I guarantee it.</div>
<p>Vanessa Selene Williams is an independent writer for businesses and corporation. To learn more about her, visit her online at <a target="_new" id="link_72" href="http://corporate.vswilliams.com/">http://corporate.vswilliams.com</a> or email her at <a id="link_73" href="mailto:info@vswilliams.com">info@vswilliams.com  </a>
</p>
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